Welcome to freedom.
Welcome to Lazy Coach. The original home for Experts & Coaches who want to turn their expertise into brilliant online events, courses, products and programs that get awesome paying clients around the world.
As seen on:
countries served with online events, courses and virtual programs
hours coaching groups + private clients
years in service as an intentionally small and influential firm
Private clients accepted per year + maximum number for group programs
Here's how Lazy Coach helps you...
Make Magical Products
You have exceptional programs, events, courses and experiences inside you that the world is waiting for! Lazy Coach helps you get them out there to an awesome audience of global buyers.
You can't be everywhere in-person. Video is the next best way to connect with your crowd. Lazy Coach is the original leader in creating a real connection on-camera and turning it into lifelong customers and clients.
Lazy Coach teaches a unique and proven modality for coaching groups developed over 15+ years and 7000+ hours, that creates beautiful awakenings for clients finally ready to break free.
Have a Good Life
Everything involved in getting, keeping and serving customers can ruin personal lives. The Lazy Coach Way is the ongoing practice of mental, emotional and behavioural efficiency through a path of truth.
Not many people know this but James was my secret weapon!
I need people to push me as I'm at the top of my game. James provided that push and it gave me a competitive edge.
I was overworked, underpaid and my children thought I loved my work more than them. I was miserable, purely surviving and on the verge of burnout. After working with James, my business is transforming fast, my health is improving, and my children have their Mother back!
James’ help multiplied our sales revenue. His methods were key in transforming our monthly revenues into a DAILY income! James you rock!
I was burning out, miserable and not earning. James helped draw out all my skills, experience and passion and shape it into something that lit me up again. I wanted a way to work that gave me time, freedom, travel & money in the bank. What James and I created together has given me all of that. I literally call that life changing!
We are truly blown away by the immense value you have offered our business in the past year, by far one of the best investments we have made. In 14 years of being in business, we have met almost all types of entrepreneurs, but one thing that has distinguished you to us time and time again is that you always have and keep integrity at the core of business relationships. You put the client at the core. You are authentic in every way and the best part.... you are one heck of an expert! Thanks again.
I was a floundering life coach when I first met James, and pretty disillusioned with entrepreneurship. James has helped me create a business that I now love. He has been instrumental in shaping it into something that continues to create massive benefit for my clients and followers. Thank you James x
James has SO much to answer for!
When I began on-camera I felt awkward and self conscious.
Now I see clients who feel as though they know me before we meet...there's already a bond, it's like real magic.
I know hand on heart that my business, this work and message would not be where it is today had I not worked with James.
Lavers is the man!
I've done numerous trainings with James over the years as his material is always cutting-edge.
Likewise his private coaching has been massively valuable and helped significantly increase sales in my business. It's worth adding, I'm super choosey and wouldn't normally endorse anyone!
James’ insights, clarity and irrepressible enthusiasm completely transformed my business and how I see myself. After just six coaching sessions, I made the money back, tenfold! Working with James has completely transformed my confidence and my business on every possible level. You need to pick your coach carefully. Do yourself a favour and work with James. You won’t regret it.
James is a masterful communicator. His programmes will enhance your brand and develop relationships at scale.
If part of your marketing strategy includes work to camera James is the best in the business. He is absolutely at the cutting edge of what he does. Thank you James, you have helped me make a massive difference to my business.
James and I worked closely together on the development and marketing of a number of our personal development products. The guy is a fantastic marketer and a commanding strategist with a seemingly natural ability to know what works!
I first trained online with James early 2019 and was blown away about what kind of actual training can be done online.His clients are a testament to what real behaviour change and skill development is possible online. What I didn't anticipate was stepping into myself and finding my voice more and more. I'm also getting a real kick out of connecting with serving people all around the world. I'm enjoying product sales through my website too! Thank you James!
Within 12 months of implementing James' on-camera coaching I'd landed three of the UK's biggest gym chains as clients, including Fitness First. ALL because of his methods. James is the master at this.
Back in 2008 my business was lying dashed on the rocks by the Global Financial Crisis. Thanks to input from James I not only got back on my feet but also surpassed my previous levels of impact and income by quite some amount. Unquestionably James understandings and expertise have transformed the course of my life in some phenomenally generative ways.
When I first signed up for coaching with James, I hadn’t anticipated the profound impact he would also have on my life. James’ insight, humour and brutal honesty make working with him simultaneously inspiring, entertaining and thought-provoking. Thanks to James, I’ve managed to shed decades of self-doubt and fear and am finally sharing the messages I truly want to bring to the world. I cannot recommend him highly enough to anyone seeking to seriously up-level any aspect of their lives.
Working with James can be a bit of a roller-coaster ride. If a no-holds-barred approach is what you need then that’s what you get. Since working with James, my business has been completely transformed. My audience and my message are now fine-tuned, and I show up more fully than ever before. He knows when to push you further than you would ever take yourself and how to really get the best out of you and help you be the very best version of you. Most of all you come away feeling on top of the world and ready to take on whatever challenges need to be dealt with in your business. James’ mastery is not just in his never-ending talents and skills as a guru-maker, but he is ace human-being and I'm so very grateful to have him in my corner.
James always seems to know exactly where to focus, and what you need. The weak spots you might have hoped to hide, are like shining beacons to his gaze. There is nowhere to hide. He gets to the point quickly. The real point, and dismantles any resistance or fluff. His vast experience and intuitive knowing, coupled with his warmth, kindness and genuine enthusiasm for you and your business get results fast.
I end up believing in what felt previously impossible. The proof is meeting my financial goals, and getting new clients but also I feel focused, energised and everything feels lighter and more fun.
I’ve near doubled my income but more than that, my sense of vision, purpose and passion for my business is back on fire! I’d been working my ass off, following the formulas but only just getting by. From the minute I started working with James I knew I’d found someone truly special. He has a knack for weeding out the industry bullshit that hinders us from effectively moving people to engage with and actually buy from us! He’s been instrumental in helping me clarify my message, create copy and systems that truly connect and step up to the bigger calling. I honestly can’t recommend working with James highly enough.
He just doesn’t buy into anything you say, challenges every damn thing, which can be frustrating as hell! But then you leave with realisations and steps and a new reality that you weren’t willing to look at before! He made me realise I would never be satisfied with a scalable group program. It’s a battle I have been fighting for 3 years and it’s cost me £200K in coaching, thinking I’ll find a strategy that’s aligned when it’s not a strategic issue. James helped me realise that we needed to bypass the group programs and leap into train-the-trainer with my special method.
This is the way I solve this issue of scalability while maintaining quality and also being happy and aligned and not feeling guilty.
Thanks James my disruptive, out of the box coach.
I was keen to work with James at a critical point for my business. I had a lot of experience as a trainer working with large companies, but I hadn’t done a lot in terms of online training. I really wasn’t confident and I was getting stuck and making things over complicated. He made it so much easier. He made it easy to understand and engage in his process. It was just so clear, so simple to follow and I really liked that. It easily pays back. The biggest impact on me is that I know that I can provide really decent programs. As a result I’ll be able to build this new business faster than my software business. There isn’t a better course or coach out there for this!
One in a million!
James helped me clarify my core message and now we are building the marketing pieces around this. He is great with both strategy and diving into the detail. James is incredibly generous with both his time and his network.
I’m part of his Mastermind and am loving the learning that comes from hearing leaders in their field share their journey.
Before I met James, I was spending a lot of time in my business but my posts & videos weren't converting to sales. He showed me how to present on video and write copy that easily sells. I now have a flagship product which sold out twice last year and continues to bring in revenue on a weekly basis. I'm creating income levels that I hadn’t reached before with products or events. I have clarity that is leading to more personal freedom and more enjoyment. James makes it fun to work with him along the way, helping you grow your business in a way that works well for you.
James has a truly unique way of shining a light into the dark recesses where you might be hiding as a person. He has truly helped me shape my future vision and lay down firm foundations for massive growth in my business. As my coach, his adult-to-adult conversations and his demand for better questions have changed the future trajectory of my business. Plus he's funny and a top bloke!
Working with James has given me the clarity around my business I needed. He has been the key to unlocking my potential and drawing out what’s possible. James helped me launch my blog and podcast within the first weeks of working with him. He has given me the push to turn my thoughts into actions; his insights have transformed my business and his energy has given me the boost I needed to realize what’s possible.
James, you beautiful bear of a man!
I bought one of your courses in 2013, I sent out a message using your simple framework and it lead to a lot of coaching and some clients I've now worked with for years.
More than the message, it was your relaxed, playful approach that I liked and that felt right to me.
You have been a significant influence on my approach over the years; through your programmes, live events and the one-on-one work we have done together so far.
When I first found James Lavers I’d seen him working secretly behind the scenes with many of the well known “Guru’s”. You could see his magic at play in the way they positioned themselves and worked with their clients.
When it comes to getting your message out and finding what makes your business unique, James can draw that out of you, whether your expressing that with video, the written word or with the way you design your programs - James knows exactly how to put it together in a way that works!
Collaboration with James is an opportunity to make the transition from struggling practitioner to successful, wealthy, entrepreneurial therapist.
I work with executives and politicians to communicate their messages powerfully on camera. Whenever I'm faced with a difficult client, there's only one person I go to. James Lavers. If you want to learn how to sell on camera with power and class, there's nobody in the world better than James. Period.
Since working with you I am on fire!
I have never seen a business grow so fast and I am amazed by the results. In less than one month I have built a group of almost 1000 subscribers who all want exactly the products I am offering.
I'm interested in RESULTS! Whilst I pay James for his time - the fee is for his RESULTS! Since working with James my investment in him has resulted in a 500% return! If this is what he can achieve with me in 6 weeks, I can’t wait to see what happens over the next few months!!
Working with James is like white water rafting. It might frighten the hell out of you but it'll result in the triumph of overcoming the rapids and you ending more alive and marketing-able than when you began. He rocks - literally. He's rocked me totally out of my frustrating comfort zone into a professional adventure where I'm 'bloody doing it' in a bigger league with shedloads more to come.
The first time I met James, he was producing an infomercial I was in. I instantly knew that this was someone I wanted to work with again. I owe a great deal of my marketing success to him and I've done very well in this field. Don't try and re-create the wheel - just follow his advice and guidance and you will too, it's as simple as that.
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